Get an overview of how to create a selling account, list products, fulfill customer orders, and more. Learn how to sell—whether you’re new to online retail or just new to selling in the Amazon store.
Amazon is one of the most trusted brands in the US. We work hard to provide every customer with what they need when they need it—and we’re excited every time a new seller joins our community and starts providing Amazon customers with an even wider selection of products. It’s no secret: you’re a big part of how we offer the best shopping experience possible.
Why do so many independent sellers choose Amazon as a channel for their business? Because they get to sell in a store that more customers trust—and they get to do it with higher-impact tools and programs that cost less than alternatives. That means more opportunities for growth and more chances to transform how you sell.
We offer two selling plans so you can choose the right package of tools and services for the right price.
Each plan also provides you with access to a specific group of optional programs. You can change or cancel your selling plan at any time.
Amazon also collects a referral fee on each item sold, and other selling fees can apply in some cases. Some optional tools and programs involve added costs.
After choosing your selling plan, you’ll register with Amazon and create a Seller Central account. You can create your account using the email address associated with your Amazon customer account, or you can create it using a separate business email address.
Before you create your Seller Central account, make sure you have the following:
Once you’ve completed seller registration, you’ll have access to your Seller Central account. You can think of Seller Central as your hub for selling in the Amazon store. You can use it to list and price products, manage your inventory, and fulfill customer orders. You can also use tools in Seller Central to create promotions and coupons, track payments and expenses, and much more. Consider adding other users to your account if you’d like help with certain tasks.
Before you start selling, you’ll want to configure your Seller Central account for your business. Make sure you review, confirm, or adjust the following, as needed:
Find out how to configure settings for your Seller Central account, and how to complete or update your account information.
The Amazon Seller app is packed with features to help you manage and grow your ecommerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
If you’re the rights owner for an eligible brand, we recommend enrolling it in Amazon Brand Registry before you list your products. That makes it easier to associate your products with your brand name. Brand Registry is free and provides sellers with a suite of additional selling benefits and protection tools.
After enrolling your brand:
If you’ve shopped in the Amazon store, you’ll recognize the product detail page. It’s where customers find all relevant information about an item.
When multiple sellers offer the same product, Amazon combines their offers on one product detail page to make it easier for customers to find, compare, and purchase items.
200 characters max, capitalize the first letter of every word 500 x 500 or 1,000 x 1,000 pixels to increase listing quality Variations Such as different colors, scents, or sizes Bullet points Short, descriptive sentences highlighting key features and benefits Featured offer ("Buy Box") The featured offer on a detail page. Customers can add to their cart or “Buy Now” Other offers The same product sold by multiple sellers offering a different price, shipping options, etc. Description Keywords improve the chances that people will find your listing
Learn what a product detail page is and who can create, suggest updates, and match offers to one. Learn best practices for each key element of a product detail page in the Amazon store.
Did you enroll your brand in Brand Registry? Help customers understand and engage with your products with Shoppable videos, A+ Content, and 3D models.
Inform and empower customer purchases by adding video to the main image block on your product detail pages. Videos can also help reduce customer returns.
Detail page videos can help increase sales by up to 9.7% and reduce returns by more than 40%.* * Amazon internal data, 2022Showcase your products and tell your brand’s story by adding video, enhanced images, product-comparison charts, and other features to your product detail pages.
Basic A+ Content can increase sales by up to 8%--and well-implemented Premium A+ Content can increase sales by up to 20%.
Give customers an immersive shopping experience. Let them see a product from all sides with View in 3D, or give them the opportunity to see it in their own space with View in Your Room. You can also let customers see themselves in shoes and eyewear in real time with Virtual Try-On.
On average, customers who viewed a listing with a 3D model were 2x more likely to make a purchase after viewing the product in 3D or trying it on virtually. 1
1 Amazon internal data, 2022Customers trust that they can always buy with confidence in the Amazon store. Products offered for sale in the Amazon store must comply with all laws and regulations, as well as Amazon policies. Before you start the listing process, make sure your understand our Product safety and Restricted products policies.
The primary tool we use to pair a seller’s offer with the correct product detail page is a product ID, also called a Global Trade Item Number (GTIN). It can often be found on packaging above or below the product’s barcode. The most common GTIN used by Amazon sellers is a UPC, but you might also find an ISBN, EAN, or JAN on your product.
In some cases, you might need to obtain a GTIN for a product from Global Standards 1. In rare cases, you might apply for a GTIN exemption from Amazon.
If the product you want to sell is already in the Amazon store, you can use its GTIN to match an offer to the existing product detail page. If a product isn’t already in the Amazon store, you’ll need to create a new product detail page and can add your offer information simultaneously.
All sellers can match or create product listings one at a time. Professional sellers can also match or create product listings in bulk.
Your ability to list a product in the Amazon store can depend on its category, condition, and brand. In some cases, you’ll need to apply to sell a product, category, or brand. You’ll be prompted to do so during the listing process.
